Many brands & marketers are guilty of approaching the Search Engine Result Page (SERP) features from the wrong perspective. In the past, people used to write content specifically to rank on SERP features, but that approach doesn’t work any longer. Today, modern marketers have realized that one cannot achieve success with any content strategy that doesn’t provide valuable insights to the readers and add value to their business.
Some of the top organic SERP features used on Google are 'Knowledge Graph', 'Featured Snippet', 'Related questions', 'Image pack', reviews, video, and comprehensive articles et al.
Now to drive home the advantage with the content strategy, we need to align SERP features with the different stages of the buyer’s journey.