Backstage Logo

Adding the Emotional Add-ons in Advertising

The ability to feel and express different emotions with the ones we live around makes our life what it is. As living beings we all have certain sets of emotions and feelings which define who and what we are. These emotions which we carry along with us can influence our lifestyle, behaviour, companions, perspectives and opinion formation. That’s why in the field of advertising, emotions are considered as one of the most important tools for branding and marketing.

The process of advertising is meant for informing the audience about how your product or service can deliver out reliable solutions for problems or issues faced by them and how you make their life simple and pleasant. Crafting the advertisement with only facts and information about your brand or product makes it dull and boring. We need to understand that in most of cases people don’t make purchases based on information alone. They need something emotional to get attached to your product or service.

Adding an element of emotion on to the advertisement makes viewers connect with the brand and the product. The adverting announcement which has an emotional appeal will make the commercial to reach the listeners on an influential and psychological level. It will make the latent buyers feel and sense something with your brand. If you can organize this sense of feeling to guide the audience into the brand’s specific goals, then you could make profit out of it.

If you are planning to add an element of emotional appeal for advertising your brand, it is required to consider some facts and factors. First and foremost you need to check that whether your product or brand requires an emotional appeal at all, because in some cases, the consumer might only be needed to get informed about the product and services, and the emotional element may not be required. For example, a consumer that is interested in a deodorant or body spray may simply and only need to know whether a brand can offer his/her favorite fragrance or flavor.

If you are sure that your advertising needs an emotional appeal, then the next thing you need to consider is whether to use the emotions to go positive or negative. Both positive and negative emotions can act as active catalysts in persuading your target audience. To use emotion effectively in advertising, one needs to consider what kind of emotional-mix he/she need to bake to bloom out the success tale out of the campaign.

You can reach out for the help from any credible advertising or branding agencies in accordance with your requirements. For example, if you are marketing your brand and its products for the people in India, you can hire any dependable branding or advertising agency in India to craft out the desired advertisements that beats along with the pulse of the people in the country.

Positive emotional advertising strategies that are associated with happiness, laughter, smiling and positivity, have been shown to bring out a pleasant and vibrant appearance to the advertising campaigns and increase shares and engagement with the brand and products.

Negative emotions like sadness, anxiety, tension, trouble, fear, trauma and others can gain consumer attention and can urge them to seek out for a solution for the cause of the emotion. If your brand can deliver out the accurate and absolute solution for the problem discussed in your advertising, it can persuade consumers to adopt or use your brand.

Emotionally positive content spreads faster on social media through social sharing than any other type of content. Sharing content that stimulates a negative emotional reaction marks more clicks and engagement on the post as the people naturally want to learn more about it.

Always keeps in mind that, in advertising, mishandling of a single ingredient can slay the flavor of your entire plate. There is a fine line that decides whether advertisements marks the spark or backfire in the market. The positive emotional advertisements which convey unreal expectations can deliver disappointment to the consumers. Too much negative emotions that make it unclear how the brand can solve a problem which is raised in the advertisement will turn off consumers.

While adding the emotional add-ons to your advertising, you need to carefully pick the right ones that suit you and your brand perfectly.