A landing page can significantly improve your internet marketing efforts, particularly your PPC campaigns. Unlike your website, where customers can become overloaded with information as they wander from page to page, a landing page directs them to the solution they need.
It can be modified to match your specific objectives, such as promoting a new product, acquiring new customers, or increasing revenue. It can be a gold mine for lead production and conversion if done correctly.
Here are the five most important components of a high-converting landing page: